Environmental analysis

The website will be primarily used by faculty, staff and students at the UMBC campus and off, who have access to the internet. The site will also be visited by outside users who are researching the field of aging and may be interested in pursuing any of the three programs offered by the school.  The site should have mobile usability since the visitors will most likely visit through their mobile phones. The redesign will be critically important since its one of the most powerful marketing tools the school has to offer.